A high-capacity sealed device with adjustable airflow, a rechargeable cell and an 80,000-puff claim. Assessed on its published specification, its listed prices and the disposal object it becomes.
Read the storyA Patents Court judgment puts a number on pursuing a registered-design claim in the UK, and sets a January 2027 trial window for a lookalike dispute this category usually treats as a shopping problem.
The number on the front of the box is the category's main competitive metric and its least defined one. Reviewed on how it is derived and why two devices with the same figure are not comparable.
A product containing a lithium cell, sold to be thrown away, was always going to attract waste regulation. Several markets are now applying it in earnest.
The industry's answer to the disposal problem: the same format, the same price point, a charging port and a replaceable pod. Reviewed on whether the compromise holds.
Scratch-panel verification is now near-standard on major brands. The counterfeiters adapted, and the check is only as good as where you perform it.
